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Defining Your Brand: The First Step In Your Marketing Strategy
Truly defining your business is a critical first step in developing your marketing plan. Through a continuing series of stories, we've been examining how to build a compelling brand experience that...
5 Steps to Creating Effective Customer Surveys
In the wake of Google's Penguin update, the quality of your online content should be one of your top priorities. Not only can packing your pages full of high-value posts improve your...
If You Really Want to Understand Customer Needs, Avoid Surveys
Whether you're a business just starting out or have been around for decades, you've probably used surveys to keep a pulse of your customers. It's a tool that has been...
4 Ways to Differentiate Your Brand in a Congested Marketplace
The beauty of free enterprise, capitalism, or whatever you want to call the backbone of the American economy is that anyone from anywhere can launch a business. As a result...
6 Steps to Building a Million-Dollar Ecommerce Site in 60 Days
Jared Goetz, serial entrepreneur and member of The Oracles, always had a knack for reaching an audience. At 26 years old, he's co-founded four multimillion-dollar companies.Whether he's throwing the world's...
How to Get Sales on Shopify and Grow Your Ecommerce Business
Shopify is an amazing platform that can help you launch an ecommerce store quickly and efficiently. But like with any platform, sales won’t happen on their own. Making sales on Shopify...
How to Create an Ecommerce Content Marketing Strategy
How can you tell whether an ecommerce marketing strategy works or not? You could name traffic, conversions, and a host of other variables, but none of them would make the cut. The effectiveness...