In e-commerce, you have to play the game of personalization, otherwise, you’re shouting into the void. Personalized push notifications–and SMS notifications–allow marketers to cater to the individual needs of their customers, thereby increasing engagement, retention, conversions and sales. These messages can include a variety of content such as reminders, discounts, updates, requests for customer feedback and more. As you probably guessed, the text should be short and sweet and quickly grab the attention of the user.
What’s more, push notifications open rates and engagement are significantly higher than email and have great reporting ability and customizability.
Let’s take a look at the two types of push notifications you can use in your marketing campaigns.
Browser Push Notifications
When people browse, they often have several tabs and windows open. Your customers are no different. Use browser push notifications to connect with users while they’re looking at other sites (yes, steal their attention away). It offers a low barrier to entry and works across desktop, tablet and mobile devices.
One challenge it presents is that it requires an opt-in when visiting your website. While it’s easy for users to click “Allow”, it’s just as easy for them to click “Block”.
Mobile App Push Notifications
Mobile push notifications are advantageous because apps automatically opt users in to receive notifications and provide additional interplay with the installed application. However, depending on your needs, it can be expensive and time-consuming to develop your own application.
While text messages are technically not push notifications, they can be used in similar ways and should be an integral part of your marketing strategy. SMS messages have a mind-blowing 98% open rate. If that’s not music to your ears, we’re not sure what would be! Plus, delivery is reliable, and you can add links.
A challenge with SMS notifications? Your customers might consider them spam, even if they opted in to receive them. There’s a lot of spam, and scams, out there so with all the messages your customer may receive on a regular basis, it can be hard to distinguish between authentic and fake.
Order Confirmation and Shipping Notifications
This is an obvious but important one. Simple reminders give customers peace of mind knowing that their item is on the way. You want to make your customers’ lives as easy as possible; using push notifications for updates like this is one way of doing so.
Alert Customers About a New Sale or Product Release
Informing your customers about an exciting new promotion or release will likely increase your sales. Even if they’re already regular customers, it helps to get in front of them as often as possible (without creating a negative shopping experience) as they probably have other brands vying for their attention, too.