Of course, there is much more that you need to consider when planning out your business than just which products sell the best, but this is one of the most basic forms of data that, while being something extremely simple, is also absolutely vital to keep track of.
So, how do you do it? Well, Shopify actually has bestseller tracking integrated into its reports. It's not perfect, but it's there.
Best Selling Products on Shopify: How to Track
The first one is by going to your Products section and sorting them by best selling. You can do it in both custom collections that you've created, and ones Shopify has created automatically.
To access best seller reports, however, you're going to need to pay for Shopify's plan that's called, well, Shopify, or the one that's a tier higher, the Advanced Shopify.
How to Access the Best Selling Products Report in Shopify
And while all of them are incredibly useful, the ones you should pay extra attention are Sales by product, Sales by product variant SKU, and Sales by product vendor.
It is also worth mentioning that Shopify determines best sellers by the total number of sales of each product variant, and not by the number of different variants of the same product sold. Think of it as if each product variant was its own thing. Each week, Shopify will run a calculation to determine the current best sellers.
It also keeps track of all-time best sellers. However, just looking at your all-time best sellers can give you an inaccurate idea of which products are currently selling the most.
Why? Because it tracks them depending on the number of total sales, and something you have been selling for years will naturally have more sales than something that is selling like hot cookies but has only been up for a week.
Best Sellers Shopify: Ways to Define
Use Shopify API to Create Shopify Reports
Use BI Tools for Shopify Sales Reports
To put it bluntly, these tools collect your raw data and help gain real, actionable insights on how well your business is doing by visualizing them with charts, graphs, and other elements on easily readable dashboards.
And when you have all your eCommerce analytics data gathered in organized dashboards, it becomes much easier to analyze and to separate information that is actually important from metrics that might not be as reflective of your real performance.
Carefully analyzing your data is an essential step in building a better, stronger strategy for your business, and if you want to keep turning larger profits, there are literally zero reasons not to do it.
Not only will it make it easier to monitor your best selling Shopify products, but also keep track of a variety of important Shopify KPIs like the number of visitors, sales, orders, conversions, bounce rate, abandoned orders, and more.
There are other tools for data visualization, but Microsoft Power BI and Tableau are among the very best. To use them with Shopify, you will need to use a Shopify connector designed for this specific purpose.
You can find those here:
The installation process is extremely straightforward and should take you no longer than a few minutes. When it's done, you will be able to export your data pretty much immediately. You can customize your Shopify reports by using data filtering features available for Basic, Professional and Unlimited plans. It will automate data export, so you can start creating Shopify Sales dashboard in your BI tool to maximize business productivity.
How to Improve Your Best Selling Products on Shopify
This is when you run an A/B test on your product and experiment with things like the price, title, images, description, layout and so on. There are several apps you can use that are on Shopify but if your looking to have all this handled for you and get serious results you should check out Simple Visual. They will handle creating, designing, monitoring and implementing results to improve your Conversion Rate & bring in more revenue to your shop. They offer a free In Depth Website Audit so take advantage of that here while it lasts.
Conversion Rate Optimization will also help you to prepare your Shopify store for the Sale season. Read this article to learn tips and tricks on how to make the most during the Sale season.
Tracking data is useful for all types of businesses, not just Shopify stores, so you should be getting used to practicing it if you haven't already.
Connect your Shopify to Power BI or Tableau right now and reap the benefits of having a wider view over all aspects of your business, visualized in readable formats on user-friendly dashboards.