Running a profitable Shopify store requires ingenuity and expertise. Visitors don't convert into customers by chance. High conversion rate is a result of professional teamwork and a deep understanding of products, consumers, offers, tactics, and campaigns that bring the most notable results.
In-depth awareness of business performance has nothing to do with guesswork. It comes from all sorts of Shopify reports. When your knowledge is backed up by solid data on all aspects of online shop operation, you can achieve significant sales increase, even better, you can plan it.
With proper Shopify reporting, you get an overview of key performance indicators, i.e.: you know where your customers come from, how they shop, what they think about your assortment, what is your revenue, net profit, repeat purchase rate, you see which products are selling and who's buying them, etc. Shopify professional reports are vital for your business growth as they help you quickly discover problems and opportunities.
Agree? Read on to learn about Shopify store reports to use for sales increase.
Useful Shopify Reports to Increase Sales
Modern platforms are so smart that sometimes even default reporting options provide so much data that it's easy to get lost. That's why you need to know which Shopify reports are absolutely vital (e.g.: Shopify inventory report, Shopify payout report, Shopify abandoned cart report, Shopify fees report, Shopify shipping report, Shopify returns report, Shopify conversion rate report, Shopify refund report, Shopify product sales report, etc.) for your business and which can be skipped.
Shopify Dashboard in Your Store
The first group of reports you want to check on a daily basis is the Shopify dashboard overview. We highly recommend to use this on a daily basis for quick monitoring what is going on with your Shopify store, your sales and customers.
It is a perfect tool for daily Shopify analytics. It gives you a comprehensive view of your goods and sales funnel - sales, conversions, orders, traffic and sessions, and visitor data.
In other words, the dashboard overview enables you to monitor the performance of your online store across all sales channels. You can also use the data to compare time frames and predict revenue growth.
In other words, the dashboard overview enables you to monitor the performance of your online store across all sales channels. You can also use the data to compare time frames and predict revenue growth.
Shopify Sales Reports
The next big group is Shopify sales reports. It provides valuable data on sales and products informing you about the buying habits of consumers. Those insights are based on specifications/criteria that are relevant to you.
Shopify offers a variety of built-in Shopify sales reports including:
1.sales over time;
2.sales by product;
3.average order value over time;
4.sales by discount, and many others.
1.sales over time;
2.sales by product;
3.average order value over time;
4.sales by discount, and many others.
You can review the orders placed on a certain month, day, or week, which will help you point out sales trends by season and tweak your promo campaigns accordingly.
Besides, you can track your sales based on:
1.marketing campaigns;
2.billing countries;
3.customer details, etc.
1.marketing campaigns;
2.billing countries;
3.customer details, etc.
With these reports, your strategic decisions (new store launch, target audience) will be more informed.
More sales reports are:
1.sales by channel/traffic referrer;
2.sales by product;
3.sales by customer name.
1.sales by channel/traffic referrer;
2.sales by product;
3.sales by customer name.
From these reports, you will see what channels/countries bring the biggest revenue, what websites direct you most of the traffic, what products are bestsellers, and more. This info allows you to invest in future ad campaigns, new markets, plan inventory, tailor loyalty programs, etc. more efficiently.
In addition, Shopify sales reports can be customized with the help of custom Shopify reports where you can apply the needed filters or display only the data that you need.
Otherwise, if your Shopify reporting request is more custom or sophisticated, you can always build the needed Shopify report outside of Shopify, for example, in the Excel or other tools that you're good at. You will only need a proper Shopify data export tool to extract your store data. There are solutions offered on the Shopify App Store. For example, you can export Shopify data like products, orders, or customers to CSV / Excel on a schedule with the Exportier - Data Export app.
Otherwise, if your Shopify reporting request is more custom or sophisticated, you can always build the needed Shopify report outside of Shopify, for example, in the Excel or other tools that you're good at. You will only need a proper Shopify data export tool to extract your store data. There are solutions offered on the Shopify App Store. For example, you can export Shopify data like products, orders, or customers to CSV / Excel on a schedule with the Exportier - Data Export app.
Shopify Products Reports
Shopify products reports group enables you to study your products and returns.
For instance, you can track goods that are more often returned or never returned by you clients, or you can follow the order dynamics.
For instance, you can track goods that are more often returned or never returned by you clients, or you can follow the order dynamics.
Shopify products reports include the fulfilment statistics including:
1.fulfillment over time;
2.fulfillment, shipping and delivery times.
1.fulfillment over time;
2.fulfillment, shipping and delivery times.
You can apply different filters and create custom Shopify reports, export them in spreadsheets, or print out if needed.
BI Tools for Shopify Analytics
Unfortunately, having raw data at hand still leaves enough room for erroneous judgments, missed threatening trends, and probable sales drop. When you have little data, it's bad but when you have too much data, it's confusing. That's why many merchants connect their Shopify projects with business intelligence tools like Google Data Studio, Tableau, and Microsoft Power BI.
Applying BI tools is strongly recommended when you struggle to sell more. They will create simple and informative eCommerce analytics dashboards highlighting your growth-based metrics. Data analysis is awesome as it helps you separate superficial metrics and clarify essentials. You get not only information, but also guides and directions.
There are plenty of paid and free analytics tools for the Shopify platform. Your choice will depend on the purpose you need a tool for and the results you expect from its implementation. Each BI app has its strong points and limitations.
Applying BI tools is strongly recommended when you struggle to sell more. They will create simple and informative eCommerce analytics dashboards highlighting your growth-based metrics. Data analysis is awesome as it helps you separate superficial metrics and clarify essentials. You get not only information, but also guides and directions.
There are plenty of paid and free analytics tools for the Shopify platform. Your choice will depend on the purpose you need a tool for and the results you expect from its implementation. Each BI app has its strong points and limitations.
Some of the major parameters merchants want to track in real-time are:
- numbers of visitors,
- sales,
- orders,
- conversion,
- bounce rates,
- abandonment orders, etc.
The most popular choices to meet these requirements are Google Data Studio as a free option, Microsoft Power BI, and Tableau (as paid systems). Everything depends on your budget, though, such kind of investment is likely to pay off very soon.
In case you decided to use Power BI or Tableau for your Shopify reporting needs, the quickest and easiest way to add your e-store to data sources for analysis is to use a connector specifically developed for the purpose.
After linking your Shopify data to the selected Business Intelligence app, you can start visualizing actionable insights straight away.
In case you decided to use Power BI or Tableau for your Shopify reporting needs, the quickest and easiest way to add your e-store to data sources for analysis is to use a connector specifically developed for the purpose.
After linking your Shopify data to the selected Business Intelligence app, you can start visualizing actionable insights straight away.
How to Get More Sales on Shopify based on Shopify Reports Data
How to get more sales on Shopify? How to boost Shopify sales? These questions are the most frequently asked by the Shopify store owners and sales teams. Shopify reports described above include important data that can be a clue to get the answers.
Here are just some tips on how to increase sales on Shopify depending on the outcome you see on the Shopify reports:
1.Manage your pricing intelligently and use discounts to stay up to the market;
2.Always offer suitable goods and complimentary products (such as batteries for a toy or protective glass for a new iPhone) to increase your average cheque and customer satisfaction;
3.Monitor inventory to have the top products on stock and get rid of obsolete goods on time;
4.Add new items to refresh your assortment and return the acquired customers;
5.Segment your customers and prepare dedicated offers through email and ads campaigns;
6.Prepare your store well and in advance for all seasonal and holidays sales;
7.Update your product description and SEO attributes from time to time to get more traffic.
2.Always offer suitable goods and complimentary products (such as batteries for a toy or protective glass for a new iPhone) to increase your average cheque and customer satisfaction;
3.Monitor inventory to have the top products on stock and get rid of obsolete goods on time;
4.Add new items to refresh your assortment and return the acquired customers;
5.Segment your customers and prepare dedicated offers through email and ads campaigns;
6.Prepare your store well and in advance for all seasonal and holidays sales;
7.Update your product description and SEO attributes from time to time to get more traffic.
Conclusion
The sales increase is one of the ultimate goals for every eCommerce project. A rare modern business will rely on luck, most will track all possible data and metrics to make sales and marketing campaigns more resultative. Sounds like a challenging task but modern technologies let you get all-embracing reports as easy-peasy one-pagers. When all the context you need for a strategic decision is so visual and understandable, running a profitable Shopify store becomes a walk in the park.
Check this out yourself, connect your e-shop with Power BI or Tableau and start to enjoy effortless analytics together with improved store performance.
Check this out yourself, connect your e-shop with Power BI or Tableau and start to enjoy effortless analytics together with improved store performance.