Blog
5 Ways to Get to the Heart of Emotional Marketing
Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful...
Three Ways To Make Visual Content Marketing Work For You
You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Think of a funny meme or picture quote you came across on your Facebook timeline or Twitter feed recently....
Four Easy Steps To Harness Customer Trust For Increased Conversions
In any industry and with any business model, there is nothing as important as customer trust and loyalty. How potential customers perceive your company and the products and services you...
Revamp Your Customer Service To Boost Customer Loyalty Affordably
Apart from certain industries, such as those offering tech appliances and gadgets where patents make it possible to have clear distinctions between the products offered by competitors, most businesses offer...
3 Tips for Optimizing Your Ecommerce Marketing Strategy
Ecommerce has been growing steadily for the past few years, gradually displacing traditional retail sales and becoming the default way that most people (especially the younger generations) purchase items. That...
The In’s and Out’s of Personalized Push Notifications for Ecommerce
In e-commerce, you have to play the game of personalization, otherwise, you’re shouting into the void. Personalized push notifications–and SMS notifications–allow marketers to cater to the individual needs of their customers, thereby...
Check Your Site's ADA Accessibility Compliancy So You Don't Get Sued
ADA Lawsuits Are On The Rise in 2022 Recently, the courts have been inundated with lawsuits claiming that business websites are not accessible to individuals with disabilities. Since 2018, website...