Blog
What is Shopify and How to Start Your Shopify Store
Shopify is an online platform to create and develop a shop to sell digital and physical products on the Internet.Why Shopify? It has low barriers to entry that make Shopify...
6 SEO Tips to Benefit Any Business
National Small Business Week is a good time to remind yourself that building a digital business means knowing which SEO tips to implement first. No matter what they're searching for,...
Influencer Marketing 101: A Blueprint for Running a Successful Campaign
Influencer marketing is a type of social media marketing that allows you to leverage the power of influencers. Through influencer marketing, small businesses can reach an audience they might not...
3 Essentials for Building a Loyal Customer Base
With consumers having the ability to research, compare and purchase products and services on the fly, it's easy to believe that brand loyalty is an ancient concept. Yet according to...
The 4 Marketing Strategies Your Shopify Store Needs to Drive Traffic
After taking the leap into the ecommerce world and launching your Shopify store, you're probably looking for ways to attract new customers. Even with a great design and solid product offering,...
10 Common and Effective Emotional Triggers
It is important to appeal to consumers' emotions when crafting marketing messages. Think about how you feel when you hear marketing messages and how those feelings affect your own buying decisions. Just...
10 Steps to Effective Copywriting
Whether you're a small-business owner, a medium-size business owner, an eBay seller, or simply trying to break into the copywriting industry, understanding the fundamentals of writing sales-oriented copy and put...