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10 Common and Effective Emotional Triggers
It is important to appeal to consumers' emotions when crafting marketing messages. Think about how you feel when you hear marketing messages and how those feelings affect your own buying decisions. Just...
10 Steps to Effective Copywriting
Whether you're a small-business owner, a medium-size business owner, an eBay seller, or simply trying to break into the copywriting industry, understanding the fundamentals of writing sales-oriented copy and put...
5 Tips for Choosing Your Next SEO Firm
Making the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom in organic traffic and a...
5 Must-Use Google Analytics Strategies to Measure SEO Success
You know what they say, "If you can't measure it, you can't improve it." In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure...
Word-of-Mouth Advertising
Word-of-mouth advertising is important for every business, as each happy customer can steer dozens of new ones your way. And it's one of the most credible forms of advertising because...
4 Keyword Search Strategies to Grow Your Business
Search engines help would-be customers find your business by scanning your website for relevant keywords. But that doesn't mean you get to sit idly by: In fact, it's your job to make...
These 9 SEO Tips Are All You'll Ever Need to Rank in Google
Why don't planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn't that happen?...